Google’s advertising platform for publishers, Google AdSense, can be both rewarding and needlessly frustrating. They shut down most bloggers using AdSense after two months because they don’t make the money they dreamed of. Sure, it can be a downfall to get a few cents for clicks that rarely come, but I’m telling you here that this is not the end of the world. Every day, thousands of people hit AdSense, and with a little tweaking, you can also improve your earnings.
It’s only about the keywords.
Google AdSense can make you fail by choosing the right keywords. When you write blog content, you want to make sure that you are targeting the keywords with the highest CPC (cost-per-click). There are many online tools that you can use to find keywords that can help you earn money. One of the best tools in Google AdWords is Google’s Keyword Planner. This small tool can help you estimate how much advertisers are paying for specific keywords.
Targeting specific keywords can increase the type of ads your visitors see and the likelihood of an ad clicking. However, be careful not to remove your content from keywords. Google may penalize your website.
Choosing a Google keyword is correct.
- Optimize the size and position of ads
If you run your blog, you can customize your ads to your location. Experimenting with posts ensures that you get the best click rate.
AdSense ads come in a variety of sizes, making it easy to optimize your earnings. By running a split test on your website, you can decide which ad sizes make the most money.
We recommend starting with a rectangular 336X280 display. Ads in this format can run video ads that are often shown to convert more visitors.
- Do not spam ads
Everyone was on a website so crowded with advertisements that it was no longer readable. Do not make the same mistake. It is recommended to maintain a good relationship between the content and advertising on your website. The last thing you want to do is to bombard your visitors with popups.
The reasoning behind many ads is that visitors are more likely to click on one of your ads. However, this is not often the case. Many visitors are confused; they skip or read the material and then leave at the first opportunity.
Incorporating some of your ads into strategic places in your content can be more profitable for your clickthrough rate.
- Continue to publish new content
New content ensures that your old visitors return, and this is also what attracts new visitors. Even if you update your blog three times a day or three times a week, it is essential to be consistent when publishing new content. Not only does this give your site more ways to display ads, but it also empowers Google and helps you find more keywords, which means more visitors for you.
- Start and expand your email list
Email lists like newsletters can be a gold mine for publishers. They help you keep readers, increasing the average price that each visitor brings to your website. Starting an email list is easy and often free. Many blogs send a weekly newspaper to their customers with links to content published during the week. This is a great way to increase traffic immediately.