The impact of the corona virus on small businesses.I am sure that you as a person are affected by COVID-19 (also known as a new coronavirus). Whether it’s caring for older parents, changing travel plans, or laying the groundwork for the foreseeable future from home, it’s hard not to feel stress.
As a small business owner, you may see fewer customers because people restrict social interactions, change travel and leisure plans, and focus on maintaining health rather than buying products and services.Impact of Coronavirus on Small Business COVID-19
Should You Stop Marketing During COVID-19?
If you don’t sell toilet paper or hand sanitizer, you may be concerned about the effects of the corona virus on your small business. Your income, your employees and your empty marketing funnel.
So does that mean you should stop your marketing efforts immediately? No!
The World Health Organization has declared the corona virus a global pandemic and it is a very uncertain time. However, I firmly believe that we must focus on what we can do and change, while finding opportunities in the face of adversity.
We can overcome all challenges with common sense, rational thinking and even kindness. Now is not the time for irrationality. I saw a webinar recently and someone said, “Worrying is like a rocking chair – it gives you something to do, but it doesn’t get you anywhere!”
I know we live in difficult times. The virus and the way in which the global economy reacts to the preventive measures taken remain in the history books.
However, as business owners, we still have control over one thing: the ability to be resilient and make decisions that enable us to get through these times in the best possible way.
In this article, I would like to introduce you to a few ways you can take on the challenge of marketing in a crisis and get your business up and running.
First, let’s examine two of the wrong ways to tackle marketing in a crisis now:
1. Make a joke about the Corona virus. A few weeks ago, it was common to see online memes and exchange humorous marketing campaigns. A Las Vegas jeweler has even launched a ring sales campaign!
As the corona virus spread to more and more people around the world, they slowed significantly. Not only is it tasteless to shed light on the situation, you are likely to drive away a large part of your target audience.
2. Play with people’s fears. It’s one thing to use a sense of urgency to sell your product or service, but it’s another thing to use fear tactics.
For example, do not scare people by using a first aid kit labeled “There are only two left!” Use. To buy. Don’t risk your family’s health! Instead, focus on the benefit of being proactive and preparing for medical care.Make sure your marketing perspective and tone reflect your customers’ current concerns and weaknesses without benefiting from their fears.
How to Effectively Market Your Small Business During the Coronavirus Outbreak
Whatever type of small business you have, your priority should be to communicate clearly with your customers to reassure them.
Think about what your customers need to hear from you and how you want to position your business in this crisis.
- Here are three ways to market your business during the coronavirus crisis:
1. Make sure everyone protects their health. This is especially true if you have a fixed location. This may mean sharing your additional hygiene practices, placing a hand sanitizer at the front of your location, or implementing a policy where all employees wear masks and gloves.
For example, WestJet shares its additional precautions for cleaning the corona virus on its website.
2. Be ready to pan. You have to be flexible in order to serve your customers in the best possible way. This can mean that you are not canceling a client conference, but modifying it into a virtual event.
If you are planning an upcoming workshop or event, you should contact your audience. You may have already been forced to cancel or move, but don’t assume that everyone wants the solution you provided.
Consider options such as creating a virtual version of the event or postponing your conference. Or some people may want a ticket refund.
Surveys and questionnaires can be a great way to get honest feedback from your ticket holders before modifying an event.Of course, review all of your contracts to make sure you are covered before making any changes.
If you are a service provider, create other ways to help your customers like this trainer did. He offered them a way to stay in shape without being in a gym with a group of people.
3. Also make your employees a priority. Do not focus on marketing during this time. It is your employees who run your business. So how can you take care of them?
Perhaps you can give your employees the ability to work 100% remotely when COVID-19 is an issue. Or remind them that you encourage them to stay home when they feel sick.The more you reassure your employees, the better they can support your company and your customers.